It's 2017; and nothing ever comes to light without a huge reaction on social media. Least of all the recent Apple Event Announcement, which happened last week.
It was a pretty big deal. Fans of technology and basically anyone whose ever used an iPhone - which is most of the Earth's population - had been eagerly awaiting the event for months. So it's no surprise that their latest update has caused both excitement and disappointment, and you've only got to take a swift glance over any of the social networks to attest to this.
This year's Apple Event saw the release of three new iPhones, the 8, 8+, and the iPhone 10 - being more frequently named as the iPhone X. For those of us amongst the crowd suffering from mild OCD, this is slightly frustrating. Whatever happened to the number 9 in the minds of top-class techies? W're looking at you too, Windows.
But apart from the almighty step up in terms of screen space; what else is new with these developments?
iPhone 8/8 Plus
Apple has massively revamped the faces of iPhone history with the new iPhone 8. The million-dollar-question of course is: when does the next iPhone come out?
The good news is, we already know when we’ll be able to get our hands on one of the year’s most eagerly anticipated smartphones. The iPhone 8's pre-order began on September 15th, ahead of a final release date on September 22nd.
The iPhone 8 costs £699 SIM-free for the 64GB version, rising to £849 for the 256GB variant. Things get even more eye-watering when it comes to the iPhone 8 Plus, with the 64GB costing £799, and the 256GB model going for a whopping £949.
Both now feature a glass back and front, with Apple claiming that the devices use 'the most durable glass' in the world of phones. Does this mean our screens won't be obliterated at the slightest drop this time? Here's hoping.
The glass back paves the way for the Qi wireless charging, which represents a major step forward for the iPhone. As you’d expect, the iPhone 8 is the smaller of the two devices, with a 4.7-inch Retina screen, whilst the iPhone 8 Plus measures at a larger 5.5 inches.
Something rather interesting that has changed, is their choice to retain the same IPS screen found on older iPhones. The 3.5mm headphone jack is still gone though, which may inflict a bit of annoyance amongst music buffs.
In terms of camera specs, the iPhone 8 features a 12-megapixel primary camera, while the iPhone 8 Plus features a more impressive dual-lens setup that pairs a 12-megapixel rear with a telephoto lens.
Moving onto it's updates in software, the time has come to bid farewell to that old familiar Siri voice; because she's getting a new voice that makes her much more lifelike. She’ll also be able to translate your voice and speak out the response. This is a clear bid to tackle the ever-growing competition from rivals like Amazon’s Alexa and the Google Assistant.
At the other end of the spectrum, we have the world's first $1,000 SmartPhone; and Apple's answer to their 10-year anniversary device. Whilst the iPhone 8/8+ is tempting, the iPhone X is getting all the attention from technology buffs by introducing a display that's head to toe screen.
If that wasn't defining enough, users of the X will also have the ability to make the most of a log-in method that uses Face-ID to scan your face and get you into your phone; which actually did fail in the event demonstration but we won't talk about that.
However - and perhaps, most importantly - the device will showcase a feature that allows you to put your face on emojis. Because who doesn't have a desire to do that?
On a more technically-driven level, there is also an all-new 'Super Retina' resolution, a reinforced glass design and support for wireless charging.
As expected, the iPhone X won't be released at the same time as the new iPhone 8 and iPhone 8 Plus. Instead, Apple has announced that iPhone X pre-orders will begin on October 27th, with shipping to begin November 3rd. It will be made available in 64GB and 256GB configurations, which will set you back £999 and £1,149 in the UK, respectively.
When turning to the internet to get a feel of the shared response and reactions from fans, it's safe to say that there are some mixed reviews.
Product Marketing Director, Andrew Peat had a lot to say on the subject. He chose to air his frustrations on LinkedIn, saying: "An edge to edge display and wireless charging. Wow, I thought. This is truly revolutionary stuff.
"Imagine my embarrassment when I realised I had accidentally clicked on a Samsung announcement from five years ago.
"Seriously Apple, the only breakthrough you're making is on price!"
But Andrew certainly isn't alone in his thoughts. Because many people who watched the live event also took to social media to share their frustrations about the hiked up prices.
Other Twitter users were quick to comment on the choice of new features implemented into the latest models. Some believe that the use of glass for both sides of the phone is a huge mistake, as is the removal of the classic home button. Others have simply stated that Apple aren't giving people what they truly want from a phone; especially for one which claims to have an array of impressive technology.
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Another hot topic discussed vastly on social media platforms was the similarity between the newer iPhones and older versions of Samsung models; which echoes the words from Andrew Peat. However, the fierce loyalty of Apple fans should evidently never be questioned, with a lot of people boldly jumping to the defence of the SmartPhone.
This reaction from Star Trek's George Takei is a particular online favourite.
There's something about releasing two different models at the same time that doesn't sit well with the masses. Surely if you're going to treat yourself to the brand new iPhone, you want the latest one, right? Most tech enthusiasts will adhere to this; which is causing a lot of people to fear for the success and popularity of the iPhone 8.
Despite all of these concerns and opinions, it's likely that the number of pre-orders for both phones will reach new records and there's no doubt that the launch will be be a huge success. It seems that Apple have enough backing and support behind them to make even the most disappointing of phones work wonders.
Us techies at KnowNetwork have got high hopes for the iPhone releases. Apple tend to be a reliable and reputable company, so will this continue or is this latest announcement a crack in their usually invincible foundation? Only time will tell.
Will you be buying the iPhone 8, 8+ or the massively anticipated iPhone X? Let us know in the comments.
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